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DEN Academy

The DEN Academy is the educator in digital transformation for culture. Here, cultural professionals are prepared for the process of digital transformation strategy. You will be provided with tools on how to make your offerings future-proof in our digital society. You will learn how to prioritize the audience of the future now, and together we will explore new possible business models.

Get the AI expertise you need with a 70% discount

AI is a tool that truly comes to life in the hands of the creator. But how do you ensure your team adopts the technology without getting stuck in isolated experiments or increasing their workload?  
 
In our AI in-company training, you will discover how to align AI with your organization; your identity, your working methods. Because we believe this journey should be undertaken together, we are doing something we have never done before at DEN. Until December 12, you can book our AI in-company training with a 70% discount. This way, you bring the right expertise in-house, and together we build a solid digital foundation in the cultural sector. Schedule a free consultation with our AI experts (opens in new tab) to discuss the possibilities for your organization.

Learn more about our in-company AI training

Our training offerings

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Workshop ‘Change Management in Digital Projects’

November 12, 2026

How do you ensure colleagues embrace your digital project and adapt? Gain knowledge and tools to effectively guide changes in your organization.

  • Learn the basics of change management
  • Involve your colleagues in the change
  • Get started immediately with your own practical case
To the training
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Workshop Cybersecurity: Create an Incident and Recovery Plan

November 17, 2026

Cybersecurity is no longer just about prevention but about being prepared. Therefore, it is wise to create an incident response plan to minimize damage as much as possible.

  • Draft a workable incident and recovery plan
  • Gain insight into risks, impact, and critical systems within your organization
  • Develop concrete next steps to further refine and secure your plan
To the training
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Workshop: AI for the Cultural Sector - The Next Step

November 19 and 26, 2026

How do you ensure AI truly helps you in your daily work? And how do you apply AI smarter, more consistently, and creatively within your cultural organization? Discover it in this interactive two-day workshop.

  • Learn which AI tools fit tasks and workflows
  • Take the next step in your application of generative AI
  • Learn how to use AI according to the standards and values of the cultural sector
To the training
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Online Workshop: Get an Overview of Your Systems and Data (incl. IT Advice)

November 26, 2026

Everyone works with an increasing number of digital tools: from Excel to ticketing and CRM systems. But often, the overview is missing. Who uses what, for what purpose, and how are systems and data interconnected?

  • Gain insight into digital security risks and your digital crown jewels
  • Leer hoe je beter kunt voldoen aan AVG-richtlijnen
  • Leer hoe je kosten bespaart op IT en licenties
To the training
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Workshop: Impact Thinking and Measurement

December 1, 2026

You want to make an impact, but where do you start? And how do you turn 'impact thinking' into action? In this one-day workshop, we introduce the key concepts of impact thinking. 

  • Learn what impact you want and can make
  • Find out who the audience is for whom you want to create a positive change
  • Create a plan for the outcomes you want to achieve
To the training
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Online Workshop: Cybersecurity in the Cultural Sector

December 10, 2026

Do you work in a cultural organization and want to know how to better protect your digital systems? In this practical online workshop, you will work on a first plan for a cyber-secure organization in just two hours.

  • Map your key digital systems and data
  • Gain insight into risks and appropriate measures
  • Take concrete steps towards structural cybersecurity in your organization
To the training
DEN meet up Deventer Schouwburg Nathan Reinds

Workshop 'Futuring: Ready for the Audience of the Future'

February 4, 2027

Does your offering still align with a new generation of visitors? They are growing up in a digitized society and are accustomed to a personalized and interactive approach. What does this mean for your organization?

  • Learn to explore the future and think in scenarios
  • Understand the needs of generations
  • Prepare for the future
To the training
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Masterclass 'Change Management: Leadership in Digital Changes'

March 9, 2026

You want to take steps in your organization in the digital field. How do you bring your organization along in digital changes and ensure support?

  • Learn the basics of change management
  • Apply in practice: successfully guide change
  • Learn to work with the Prosci method
To the training
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Program 'Digital Leadership'

Starts in October 2027

Take the next step in your professional development with the 'Digital Leadership' program. You will learn about digital trends and innovation and how to make an impact for a broad audience. Strengthen your role as a leader and guide innovation.

  • Gain insight into your role as a connector
  • Work on new business models
  • Gain knowledge about digital developments
To the training
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Workshop 'Getting Started with Cultural Target Groups'

Date TBD

Do you want to attract more Cultural Omnivores? Or become more visible to Local Leisure Enjoyers?  In this one-day workshop, you and a colleague from your organization will work with the Cultural Target Group model and apply it directly to your organization.

  • Discover which target groups fit your offerings and organization
  • Learn how to use a persona and customer journey for better audience insights
  • Turn audience data into concrete choices for communication, programming, and visitor experience
To the training
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Workshop 'AI Policy and Ethics: Responsible Use of AI'

Date TBD

AI development offers opportunities but also raises fundamental questions: How do you ensure AI is used reliably, fairly, and sustainably? And how do you translate your values into concrete AI policy?

  • Learn to use AI responsibly
  • Discover ethical dilemmas and turn values into guidelines
  • Develop a future-proof AI policy together with your colleague
To the training
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Workshop Starting with AI: 'The Basics for Smarter Work'

Date TBD

With the unprecedented and numerous possibilities AI offers, it is precisely for this reason not always easy to figure out how to use this technology in your work practice. Where do you start? What will benefit your organization the most right now? And: how do you use it responsibly?

  • First concrete steps towards digital resilience
  • Insight into digital risks in the cultural sector
  • Directly applicable tools
To the training
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Digital Empowerment

Date TBD

Do you see opportunities for digital innovation but lack the knowledge to start? Digital Empowerment helps your cultural organization get started. With personal coaching on your first project, inspiration from experts, and joint sessions, you will learn to implement digital innovation sustainably and effectively.

  • Start a concrete digital project that truly benefits your organization
  • Strengthen your organization's digital vision
  • Determine the smartest approach for structural digital growth
To the training

Our in-company offerings

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In-company 'Digital Strategy: Start Here!'

On request

Together with your colleagues, we dive into digital transformation and what it means for your organization. This way, we build a foundation on which you can further roll out a digital strategy. 

  • Discover what digital transformation means for your organization
  • Formulate a shared digital ambition
  • Formulate activities to get started immediately
To the in-company
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In-company 'Futuring: Ready for the Audience of the Future'

On request

Does your offering still align with a new generation of visitors? They are growing up in a digitized society and are accustomed to a personalized and interactive approach. What does this mean for your organization and what will your offerings look like in 10 years?

  • Learn about trends and developments
  • Think in scenarios (futuring)
  • Know what you can do now to be prepared for the future
To the in-company
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In-company 'Impact Thinking and Measurement'

On request

Invest in the future of your organization. We look beyond your output and delve into impact. We introduce impact thinking. This way, you learn how to make and measure impact.

  • Understand impact thinking: physical and digital
  • Learn about skills, methods, and indicators
  • Create a plan for your impact
To the in-company
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In-company 'Working with AI in Your Cultural Organization'

On request

With the basic training 'The Power of AI in Your Organization,' we help your team understand the basics and immediately discover what AI can mean for your organization.

  • Basic knowledge of AI for your organization
  • Werk slimmer, creatiever en efficiënter
  • Ken de ethische kanten van AI
To the in-company
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In-company 'Getting Started with Innovation in Your Team'

On request

How do you ensure innovation in your work? During this interactive in-company session, you and your colleagues will learn how to create new ideas and renew work processes. 

  • Determine success factors for innovation
  • Ga aan de slag met design thinking
  • Leer hoe je samen werkt aan innovatie
To the in-company

Our tools and methodologies

At DEN Academy, we use various methodologies. The tools below provide insight into where you currently stand in digital transformation. In our training sessions, we build on this so you can take the next step.
More tools for digital transformation

Need help choosing the right training?

Do you want to make digital transformation part of your strategy? But are you still looking for the right digital transformation training for your question? Then email us!

Send an email to DEN Academy

DEN Academy trainers and organization

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Maaike Verberk

Director
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Chantal Keijsper

Partner and trainer DEN Academy
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Nienke van Langeveld

Trainer DEN Academy
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Dave Damen

Trainer DEN Academy
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Wout Zonneveld

Advisor and organizational consultant Wielinq

Receive reimbursement for your DEN Academy training with Werktuig PPO

Do you or your organization want to work on digital development? With Werktuig PPO, you can get part of the costs for DEN Academy training reimbursed!

For cultural organizations, PPO Digital Transformation offers a reimbursement of 40% on training sessions and programs. For selected DEN Academy packages, this can go up to 60%. Are you an independent professional or freelancer in the cultural and creative sector? Then you can get up to one-third of your training costs reimbursed through Werktuig PPO.

Whether you want to learn more about AI, digital strategy, or digital leadership: there are various options to financially support your development.

Curious about which reimbursement suits you and how to apply for it?

Learn more about Werktuig PPO and the conditions