Podcast Culture Shift

Cybercrime seems like something that happens to other organizations until you find yourself in the middle of it. The British National Museum of Royal Navy and a Dutch library experienced firsthand what happens when systems fail, data is at risk, and no one knows the extent of the damage. Read more here about what exactly happened during the cyberattack. (opens in new tab)

In episode 6, George Wilson and Darius Heydarpour take you through the first hours of a cyberattack: the confusion, the uncertainty, and the decisions that must be made under high pressure. From their personal experiences, they share the lessons they learned afterward, from backups and security to crisis management and recovery. Together, they explore how cultural organizations can enhance their digital resilience when the unexpected occurs.

The Belvedere Museum in Vienna brings its 300-year-old collection to Roblox and augmented reality. With projects like Art Leap and Fantastic Palastics, the museum explores how games connect children and teenagers to art and culture in a natural way. Read more about their projects in this article. (opens in new tab)

In episode 5, Constanze Mitterhuemer shares how these digital experiences were developed and the insights behind them. Selin Şen (Dutch Design Foundation) discusses how cultural organizations can reach young people without targeted online marketing. Together, they explore how cultural institutions can connect with the world of a new generation.

Gaming and culture are increasingly intertwined. The live-action game Lander23 by Punchdrunk demonstrates how theater, technology, and interactive storytelling come together in an experience where visitors become part of the story themselves. Read more about this experience in this article. (opens in new tab)

In episode 4, Thomas Keane explains how audio, AI, and gaming principles foster active participation instead of passive viewing. Hayo Wagenaar (IJsfontein) shares how game design and psychology make complex stories tangible, from interactive museum experiences to healthcare applications. Together, they explore how a smart digital layer transforms audiences into engaged participants.

From crowded halls to hidden busy spots: data helps museums better guide visitors. The British Design Museum also used data to improve the museum experience.  (opens in new tab)

In episode 3, Josephine Chanter explains how data became part of their digital strategy and how to make an organization data-driven. With Splinter Chabot and Evita Goettsch, host Anic van Damme explores what can be achieved even with a small budget today.

How do you translate one of the world's largest games into a physical experience? In China, Riot Games and Punchdrunk are building Immersive Arcane, a world without chairs or fixed stages, where visitors determine their own route and story. Read more about this immersive performance in this article. (opens in new tab)

In episode 2, Conor Doyle explains how to design an experience where the audience takes control. Chafik Benhmidouch demonstrates how technology enhances the experience without distracting. Together, they explore what cultural creators can learn from gaming, immersive storytelling, and new audience forms.

In the gardens of the Palace of Versailles, visitors can, for the first time, interact with centuries-old statues. Thanks to AI, iconic figures like Apollo respond directly to the audience. Read more about the purpose of this experience in this article. (opens in new tab)

In episode 1, Paul Chaine explains how Versailles developed this interactive experience. Marijn Alexander de Jong shows how he uses exec.DEUS to explore what happens when visitors physically engage with AI. Together, they delve into how artificial intelligence is transforming audience experiences and why experimentation is no longer something for the future.