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Leadership in digital transformation: the management model

Digital leadership is necessary to navigate an organization through digital transformation. At the DEN Academy, we use Quinn's management model to gain insight into your key skills as a manager.

2 min. reading30 nov `22

Quinn's management model contains eight management roles. At first glance, the axes seem to exclude each other, such as internal and external, but in practice, these opposites often coexist well. Quinn recommends fulfilling all eight roles within an organization. This way, you operate on all levels, 

Weergave van het managementmodel van Quinn. Het is een cirkel die in vier kwadranten verdeeld is door twee assen. Ieder kwadrant is verdeeld in twee achtsten die een rol beschrijven. Eerst de assen: boven - flexibiliteit, onder - beheersing, links - intern en rechts - extern. De kwadranten zijn: rechtsboven - ad hocratie, rechtsonder - marktcultuur, De rollen zijn. met de klok mee: innovator (innovatie, aanpassing), bemiddelaar (groei, middelen verwerven), producent (productiviteit, resultaten), bestuurder (richting, doelverduidelijking), coördinator (stabiliteit, controle), controleur (documentatie, informatiemanagement), stimulator (participatie, openheid) en mentor (inzet, moreel).
— Management roles by Quinn. Via managementmodellensite.nl

Topics for the digital leader

Digital transformation must become part of your organizational culture, and this requires new capabilities. To give you an idea of the topics important for digital leadership, we have outlined eight key subjects for a digital leader: 
 

  • A clear vision of digital transformation
  • Innovation is essential
  • Customer-centric approach
  • Collaboration in networks
  • Exploring new technologies
  • Becoming agile
  • Organizational culture and lifelong learning
  • Creating value (new business models)

Show leadership in the DEN Academy

Want to learn more about the capabilities of a digital leader? In the Digital Leadership (opens in new tab) program of the DEN Academy, you develop the qualities to become the digital leader of your organization.

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