De workshop op 29 oktober zit vol!
Helaas moeten wij mededelen dat de workshop op 29 oktober 2026 vol zit. Het is daarom niet meer mogelijk om je voor deze datum aan te melden.
Wil je graag deelnemen? Schrijf je dan in voor de interesselijst via dit aanmeldformulier. Je ontvangt van ons een e-mail zodra er een nieuwe datum gepland staat of wanneer er een plek vrijkomt voor de workshop op 29 oktober.
We hopen je binnenkort alsnog te mogen verwelkomen!
What can you expect?
We start with your own practice. From a concrete issue, we combine existing knowledge and possible audience data with the Cultural Target Group Model. Together, we build a persona and customer journey: powerful tools to gain insight into your audience and make more targeted choices.
About the workshop
Intake
In preparation for the workshop, a half-hour online intake will be conducted. This gives us insight into where you currently stand, and we discuss the issue you will work on during the workshop. The starting point for the workshop is the Step-by-Step Plan: Get Started with Audience Data. We use this as a guide for the intake and the workshop.
Workshop
In the workshop, we work on your issue, focusing on a current or desired target group. The starting point is the Cultural Target Group Model. Rotterdam Festivals will tell you more about it and will also be present to answer questions. During the day, we work on developing a persona and the customer journey. We address questions such as:
- Who is your visitor, and why would this person attend your activity?
- What expectations and needs are associated with this?
- How do you ensure the experience offered is as optimal as possible?
- What might a successful visit look like for this target group?
- What do you already know, and what could you still research?
Goal of the workshop
The goal of the workshop is to show you that creating a persona and customer journey is not an end in itself but a means to map your visitors. It is a shared document where your entire organization focuses on the visitor experience.
Practical details
Participation requirements
You participate with two people from different departments.
Your organization collects data, is or wants to be actively engaged in data-driven work, and is ready for the next step.
You bring a case or issue to work on during the workshop. You share your progress, questions, and insights from the day with other participants in several feedback rounds. Learning from each other is an important part of the workshop.
Trainers
This workshop is led by Kim van den Brink from Ask your Audience and Eva Lemstra from Rotterdam Festivals.
Good to know
The workshop can accommodate up to 12 organizations. Placement is on a first-come, first-served basis.
DEN Community
Sign up for the DEN Community on audience data, the platform to stay informed and connect with other cultural professionals!
Curious how the British Design Museum used data to improve museum experiences? Listen to episode 3 of Podcast Cultuurshift season 3.
Anic van Damme and Splinter Chabot discuss with Josephine Chanter how data became part of the museum's digital strategy and how to make an organization data-driven.
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