In this two-day workshop by DEN and Innovation:Lab, we dive deeper. We go beyond just chatting with AI. We explore how you can use AI to organize more complex work—work that currently takes a lot of time and energy—more efficiently. All while ensuring you don’t lose your own vision or the unique voice of your organization.
Not a techie? No problem.
You don’t need to be a programmer to take this step. In fact, we believe that AI in the cultural sector should primarily be driven by people with substantive knowledge. This training is for anyone who wants to take the next step in applying generative AI. Whether you’re a director, program maker, project manager, educational staff member, marketer, or creative maker.
What will we concretely work on?
In this workshop, we focus on your own practice. We concentrate on three pillars:
Work more effectively and efficiently
Learn how to better utilize AI tools you’re already working with to achieve faster and better results, while ensuring AI understands your context better. Discover new AI tools and learn how to connect different tools to ensure more accurate information and reduce manual work.Not just answers but solutions
Transform your organization’s knowledge into a practical tool. Build a simple tool yourself, such as a quiz, checklist, form, or website, without programming. Welcome to the world of vibe coding (opens in new tab), where AI doesn’t just provide answers but builds solutions.AI as a creative sparring partner
For artistic or content-driven projects, AI is an interesting tool for reflection. We work iteratively: how do you keep steering and challenging until the output perfectly aligns with your vision? Learn to use AI as a tool that sharpens and expands your creativity rather than overtaking it.
Why this approach?
You’ll be guided by Abdelhadi Baaddi, Executive Creative Director of Innovation:Lab. With his background as a creator and performer, he speaks the language of the cultural sector and the language of technology. He guides organizations in exploring new media such as AI and XR, always focusing on artistic and societal value. Abdelhadi knows from personal experience how technology can make your work not more complicated but richer.
“AI isn’t future music—it’s now. I help you not only understand the technology but also apply it purposefully and powerfully in your work.”
About Innovation:Lab
Innovation:Lab is a research and development platform where art, technology, and science meet to promote artistic innovation, interdisciplinary collaboration, and cultural renewal. The lab has been applying AI for years to enhance, accelerate, and enrich creative and business processes. Innovation:Lab is a partner of DEN and provides this training.
Practical
Dates: September 24 and October 1
Location: Innovation:Lab, Gietijzerstraat 10, Utrecht
Investment: € 749,- (including coffee, tea, and lunch)
Participation: You’ll get the most out of the workshop if you have a paid account with a generative AI tool (such as ChatGPT, Gemini, Claude, or Copilot). Additionally, we ask you to create a free account with other AI tools, for example, by logging in with a Microsoft or Google account.
Training Dates
This training consists of 2 days
Hide planningShow planning
This training consists of 2 days
Day 1 including lunch and drinks
Day 2 including lunch and drinks
Unsure if the workshop is right for you? Contact us!
Daan Damen: daan.damen@den.nl
Abdelhadi Baaddi: abdelhadi@innovationlab.nu
Can’t make it this time?
Are you interested in this workshop but unable to attend on these dates? Sign up for the next edition. The second workshop will take place on November 19 and 26.
Want to hear practical examples about AI?
Cultuurshift season 3 is now live! This season also includes multiple episodes where we explore notable AI projects in the cultural sector, both in the Netherlands and beyond.
Host Anic van Damme and sidekick Splinter Chabot discuss these AI cases with an expert from the sector and ask the question: what inspiration can we in the Netherlands draw from this innovative example?
40% reimbursement through Werktuig PPO
For this training, you can get 40% of the costs reimbursed through Werktuig PPO. Check the conditions and learn how to apply for the reimbursement.
Trainers
More training
Masterclass 'Change Management: Leadership in Digital Transformations'
Workshop: Get Started with Cultural Target Groups
Hackathon AI: from idea to concept
What can you already do with AI in your organization today? And how do you take the step from idea to concept? During the AI Hackathon by DEN and Innovation:Lab, you’ll work on this yourself.
Workshop: 'Change Management in Digital Projects'
