In this interactive two-day workshop by DEN and Innovation:Lab, you will discover how to take the next step in working with generative AI tools in the cultural sector. You will learn not only what is possible with AI tools, but especially how to apply AI iteratively: practically and in a way that suits the creative and cultural sector. You will get plenty of demonstrations, immediately start working on assignments, and there will be ample room for discussion, exchange, and individual questions.
Not there yet?
If you are not yet familiar with the basic principles of AI and/or do not yet apply generative AI, start with our AI workshop for beginners. In this, we guide you step by step from basic understanding to initial applications.
Why this workshop?
During this training, you will delve deeper into the possibilities of artificial intelligence for the creative and cultural sector. You will explore inspiring examples from practice, gain insight into useful tools, and learn how to deploy AI in a smart and responsible way in your own processes. You will experiment with various applications, work on your own case or project, and discover how AI can help you generate ideas and improve your workflow. You will learn together with and from others in the cultural sector.
“AI is not futuristic — it is now. I help you not only understand the technology but also apply it purposefully and effectively in your work.”
About Innovation:Lab
Innovation:Lab is a research and development platform where art, technology, and science come together to stimulate artistic innovation, interdisciplinary collaboration, and cultural renewal. The lab has been applying AI for years to strengthen, accelerate, and enrich creative and business processes. Innovation:Lab is a partner of DEN and provides this training.
What you will learn
You know new AI tools and understand which tools fit different tasks and workflows
You have taken the next step in your application of generative AI
You apply the IPO method: working iteratively with AI to achieve better results
You know how to use AI in a way that aligns with the values and context of the cultural sector
Who is this AI workshop for?
This training is intended for anyone working in the creative or cultural sector who wants to take the next step in generative AI. Creative makers and employees from all levels of cultural organizations, from management to program makers, project leaders, education, communication, and marketing. You do not need a technical background.
This workshop is best suited if you already have basic knowledge of AI and regularly use generative AI in your work. It is also useful if you are familiar with writing prompts.
What do you need for this workshop?
You will get the most out of this workshop if you have a paid account with a generative AI tool such as ChatGPT, Gemini, Claude, or Copilot. Additionally, you should be willing to create a free account with other AI tools during the workshop, for example, by logging in with a Microsoft or Google account.
Not sure if the workshop is right for you? Contact us!
Daan Damen: daan.damen@den.nl
Abdelhadi Baaddi: abdelhadi@innovationlab.nu
Can't make it this time?
Are you interested in this workshop but unable to attend on this date? Sign up for the next edition. The second workshop takes place on November 19 and 26.
Listen to practical examples about AI?
Cultuurshift season 3 is now live! This season also features multiple episodes where we take you through striking AI projects from the cultural sector, in the Netherlands and beyond.
Host Anic van Damme and sidekick Splinter Chabot discuss these AI cases with an expert from the sector and pose the question: what inspiration can we in the Netherlands draw from this innovative example?
40% reimbursement via Werktuig PPO
For this training, you can get 40% of the costs reimbursed via Werktuig PPO. Check the conditions and read how to apply for the reimbursement.
More training

Bootcamp 'Digital strategy for the cultural sector: from plan to practice'

Workshop 'Futuring: ready for the audience of the future'
In this workshop, we will work on future exploration for your digital strategy.

Digital Leadership
Leadership program on how to leverage digital opportunities

Online workshop: Cybersecurity in the cultural sector
Do you know which digital systems and data are indispensable for your organization? Follow this practical online workshop and work step by step in two hours towards an action plan for a secure digital foundation.
New(s) on DEN

Lunch & Learn: prepared for cyber incidents - in 45 minutes
Does your organization know what to do in case of a phishing attack, data breach, or system outage? Join us during lunch for this free online session and get an easy introduction to creating an incident and recovery plan in just 45 minutes.

Cyber Incident Guide: Preparation, Response, and Recovery

Vacature: Office Assistent (tijdelijk)

Lunch & Learn: Your Digital Project: Start Small, Achieve Big Results - in 45 Minutes
Do you have a great idea for a digital project but are unsure if it will resonate with your audience? You don’t need to build everything at once to find out. Join this free online session during lunch and discover in 45 minutes why starting small and testing leads to better digital products.



