Lunch & Learn: Your Digital Project: Start Small, Achieve Big Results - in 45 Minutes

What is a digital project?

A digital project is any project where the end product includes a digital element. This ranges from basic digital provisions like a website or CRM system to innovative applications like a digital exhibition or app.

What does starting small and testing mean?

Starting small means translating a digital idea into a simple prototype before fully developing it. You test that prototype with real users and use their feedback to adjust. This way, you avoid spending months building and investing a lot of money in something that doesn't resonate with your audience. This way of working comes from Design Thinking and is based on a simple principle: you never know everything in advance, so you discover as you go.

Why this is important now for the cultural sector

Digital projects within cultural organizations are often complex and expensive. A wrong estimation only becomes apparent late when a lot of time and money has already been invested. By testing early with a simple prototype, you identify bottlenecks before they become costly. This creates room for a different perspective on your product and for more innovative choices. Organizations that work this way build not only faster but also more fitting digital products.

What can you expect?

In 45 minutes, we will guide you through the basics of starting small and testing. You'll get an overview of the approach and see examples of how other cultural organizations are already working with it. Then there will be time to ask questions and have discussions.

What will you learn in these 45 minutes?

1. Why you should always start and test small with a digital project.
2. What Design Thinking means in this context and why it works particularly well for digital projects.
3. How to go from idea to prototype without building the entire product right away.
4. What first step you can take yourself to test with your users.

Who is this Lunch & Learn for?

For anyone working in the cultural sector and involved with digital projects: from management to policy, audience, and program staff at museums, theaters, archives, libraries, and festivals. No prior knowledge is required; this is the starting point. Or if you already have an idea for a first prototype but are unsure if you're on the right track, this is the moment to test your idea and ask questions.