Lunch & Learn: Your Digital Project: Start Small, Achieve Big Results - in 45 Minutes

What is a digital project?

A digital project is any project whose end product includes a digital element. This ranges from basic digital facilities, such as a website or CRM system, to innovative applications like a digital exhibition or app.

What does starting small and testing mean?

Starting small means translating a digital idea into a simple prototype before fully developing it. You test that prototype with real users and use their feedback to make adjustments. This way, you avoid spending months building and investing in something that doesn't connect with your audience. This way of working comes from Design Thinking and is based on a simple principle: you never know everything in advance, so you discover it along the way.

Why is this important now for the cultural sector?

Digital projects within cultural organizations are often complex and costly. A wrong assumption is only discovered late, after a lot of time and money have been invested. By testing early with a simple prototype, you identify issues before they become expensive. This creates room for a fresh perspective on your product and for more innovative choices. Organizations that work this way build not only faster but also better-fitting digital products.

What can you expect?

In 45 minutes, we will guide you through the basics of starting small and testing. You'll get an overview of the approach and see examples of how other cultural organizations are already using it. Afterward, there will be time to ask questions and engage in discussions.

What will you learn in these 45 minutes?

1. Why you should always start small and test a digital project.
2. What Design Thinking means in this context and why it works particularly well for digital projects.
3. How to go from idea to prototype without building the entire product right away.
4. What first step you can take yourself to test with your users.

Who is this Lunch & Learn for?

For anyone working in the cultural sector and involved in digital projects: from management to policy, audience, and program staff at museums, theaters, archives, libraries, and festivals. No prior knowledge is required; this is the starting point. Or if you already have an idea for a first prototype but are unsure if you're on the right track, this is the moment to test your idea and ask questions.