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Audience of the Future

The current cultural audience is aging, and new audiences are needed to keep the sector running. But who is this new audience? And how do you engage them with your offerings? Explore the future and develop your vision. Watch the video and scroll further to discover how you can reach them. 

Workshop 'Audience of the Future'

Want to get a handle on tomorrow's audience? Learn during the workshop 'Prepare for the "Audience of the Future"' how to align your offerings with a new generation of visitors and address the question of where your organization will stand in 10 years. You will work with DEN future scenarios and reflect on potential developments. This way, you will discover where the opportunities and challenges lie for your organization.

To the workshop on September 24

This is the Audience of the Future

Get to know the audience of the future. From their world of experience to the changes in behavior compared to the current audience. Read here how you can already anticipate trends and developments so that you are prepared for the future.
Everything about tomorrow's audience

Inspiring Examples from Practice

Reaching your audience in the right way, that's the goal! How do others do it? Here you will find practical examples of cultural organizations using digital tools to engage more and new audiences.

A Future-Proof Strategy

When making your organization future-proof, you define your strategy and make conscious choices about the direction of the developments being pursued.

In-Company 'Audience of the Future'

Where will your organization stand in 10 years? Don't just dream about 2036, but take concrete steps now. Are you ready to move from a future vision to an action plan? During this in-company session by the DEN Academy, we dive deep into the world of your future visitors. You will learn to work with scenarios that keep your organization agile and relevant in the coming years. An in-company session is planned with colleagues from your organization at a location of your choice.

To the In-Company

DEN’s experts binnen het onderwerp publiek betrekken

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Christian Kuitert

Project Advisor