Audience of the future
Today’s cultural audiences are ageing, and new audiences are needed to keep the sector running. But who are the new audiences? And how do you get them involved in your offer? Explore the future and develop your vision. Watch the video and scroll on to discover how you can reach them.
Manual: how to reach the audience of the future
Not everything can be predicted, of course, but the future is certainly rooted in today’s world. Technology will continue to evolve, the world is becoming increasing digital, and the young people of today are the cultural audience of tomorrow. How can you reach them? Explore four possible scenarios and determine how your organisation can prepare for the future.
This is the audience of the future
Get to know tomorrow’s audiences, from how they experience the world to the changes in their behaviour, compared to present-day audiences. Read here to find out how you can start responding to trends and developments today in preparation for the future.
A futureproof strategy
An ‘explore the future’ session is the best way to prepare for the audience of the future, in DEN’s view. Read here how to go about it and how you can incorporate this in your digital strategy.
Inspiring practical examples from the field
The goal is to reach your audience in the most suitable way. How do others do this? You can find practical examples from cultural organisations using digital tools to attract bigger and new audiences here.
Workshop Audience of the future
Want to get a handle on the audience of the future? Attend a workshop on Audience of the Future at the DEN Academie. You will join colleagues in examining four future scenarios: what will the world look like? And what does this imply for your organisation? By reflecting on possible developments, you can discover the opportunities and challenges that await your organisation.