How does the reimbursement work?
First, you choose the DEN Academy package that suits your organization. Together with DEN, you schedule the program and receive a quote. Using this quote, you apply for the financial contribution at PPO Digital Transformation before the start of the program. After approval and completion, you pay the full invoice to DEN. Subsequently, you can claim 60% of the package costs. This makes investing in digital development much more accessible for your organization.
Je kiest eerst het DEN Academie pakket dat bij jouw organisatie past.
Samen met DEN plan je het traject in en ontvang je een offerte.
Met deze offerte vraag je vóór de start van het traject de financiële bijdrage aan bij PPO Digitale Transformatie.
Na goedkeuring en afronding betaal je de volledige factuur aan DEN.
Vervolgens kun je 60% van de pakketkosten declareren.
Choose from these DEN Academy packages

AI in the cultural sector
Effectively implement AI, develop a vision for AI, and embed it in your digital strategy. Discover what AI can mean for your work and learn about the opportunities and risks of AI so your organization can make an informed decision about its use. This ensures that AI becomes part of your digital strategy. You will follow the 2-day workshop 'Advanced AI for the cultural sector' and an In-company workshop Digital Strategy with your colleagues.
Price: From €1,998 for only €799, 20 (excl. VAT)
What you get:
- AI workshop: Discover what AI can mean for your work and how it can be structurally embedded.
- Digital Strategy in-company workshop: 4-7 people: work on a digital strategy for your organization.
- Access to the DEN Community

Digital Change
In this package, you learn to view digital innovations and projects through a change management lens. One senior manager or director from your organization gets the opportunity to participate in a masterclass on leadership during digital changes, and a colleague working on or starting digital projects learns in the workshop how to apply change management theory to their own digital project. You'll receive practical tools to get started with a clear plan. Additionally, you will follow an In-company workshop Digital Strategy with your colleagues.
Price: From €1,850 for only €740 (excl. VAT)
What you get:
- Workshop change management in digital projects 1-day workshop and 2-hour online session: get practical tools to manage change.
- Masterclass Leadership in digital changes 0.5-day: learn how to involve the organization and create support.
- Digital Strategy in-company Workshop 4-7 people: work on a digital strategy for your organization.
- Access to the DEN Community

Digital Leadership
Are you a senior manager or director looking to contribute to digital innovations within your cultural organization? This DEN Leadership Program provides you with the strategic knowledge needed to effectively manage digital changes within your cultural organization. Learn in four sessions how you, as a leader, can guide digital innovations and take concrete steps in your organization's digital strategy. Additionally, you will follow an In-company workshop Digital Strategy with your colleagues.
Price: From €3,000 for only €1,200 (excl. VAT)
What you get:
- Digital Leadership Program for 1 senior manager or director: strengthen your role as a leader and guide innovation with insights that are directly applicable in practice.
- Digital Strategy in-company Workshop 4-7 people: work on a digital strategy for your organization.
- Access to the DEN Community

These are the conditions
- Your organization has at least 3 employees;
- Multiple people from the organization participate in the workshops;
- The arrangement runs until December 31, 2028 (unless the available budget is exhausted earlier)
- Your organization has an SBI code that falls under Arts and heritage, Media & entertainment, or Creative business services;
More information (opens in new tab)about SBI codes can be found on the Werktuig PPO website.

How to apply
1. Email DEN Academy with your application at den-academie@den.nl
2. In consultation with DEN Academy, the training will be scheduled, and a quote will be prepared.
3. Upload the DEN Academy quote on the PPO Digital Transformation (opens in new tab) website for reimbursement approval.
4. Pay the invoice to DEN after the training.
5. Submit the invoice to PPO Digital Transformation for reimbursement.



