DEN Focus Model: a starting point for digital transformation

Keep track of your digital activities

Digital transformation is very different from developing a new website or streaming a show. It is a fundamental choice to check if and how you can do things digitally, with everything you do. This way you integrate digital technology in both your policies as well as your activities. This integral working method is crucial for a successful transformation. Digital transformation is not some easy task that you can implement quickly. It requires a well-elaborated digital strategy that looks at all areas of your organisation step by step. But how do you keep track of your progress with this integral approach? How can your organisation or activities respond to this? Where do you start? And what are the benefits?

To help get a better grip, DEN has developed a practical tool called the DEN Focus Model. This tool helps you to map out your organisation’s digital activities. Using the results, you can look into ways to create more cohesion. It also helps you to further develop ideas for the future.

What is the DEN Focus Model?

The DEN Focus Model consists of four axes: ‘product’, ‘audience’, ‘organisation’ and ‘creative’. These four axes divide the model into four quadrants, in which you can plot your organisation’s digital initiatives, projects, products and services and the principles (values) of your strategy.

Download the Focus Model (Opens an external link) and take the first step in your digital transformation journey. The downloaded document tells you more about the Focus Model and how you can use it for your organisation.