DEN x DigitALL Community Meet-up: Futuring, ready for the audience of the future

What can you expect? 

An interactive afternoon focused on sharing experiences. Through presentations and interactive group sessions, you will compare your own practices with those of your colleagues. When did we jump on a new trend at the right time, and how did we do it? When did we miss the boat, and what were the consequences? It’s precisely those honest stories — both successful and unsuccessful — that yield the most insights. 

The younger generation you aim to reach now is exactly your audience of the future. Reaching them today is the first step. But their behavior changes, and so does the world around them. They expect a personal, interactive experience, even from museums, theaters, archives, and stages. Organizations that incorporate this into their multi-year plans now will be stronger in the future.

Looking ahead means looking back and creatively anticipating what’s to come. With this starting point, we’ll explore together what the future means for your offerings, your audience, and your business model in 10 years. You’ll leave with new insights, a few concrete ideas, and some new contacts in the sector. 

In summary, during this meet-up, you will explore: 

• how to keep track of digital trends and signals in a structured way without letting it take over your daily work; 
• what the emergence of a new, digitally native generation of visitors means for your organization; 
• how peer organizations are currently responding to new trends, preparing for the long term, and what you can take away from them. 

Program 

The full program for this edition will follow soon. The format is familiar from the series: an afternoon with substantive presentations, interactive workshops where you share experiences in small groups, and plenty of opportunities to meet one another. Sign up, and we’ll keep you informed as soon as the program and speakers are announced. 

What is futuring? 

Futuring or exploring the future involves systematically tracking trends and signals and translating them into possible futures for your organization. You don’t predict the future but prepare for multiple scenarios (opens in new tab) — so you can make choices today that will make you future-proof in 10 years. 

Prepare with more depth 

Want to get the most out of this Community Meet-up? Two weeks beforehand, on September 24, attend the workshop Futuring: Ready for the Audience of the Future (opens in new tab). In this workshop, you’ll dive deeper into the theory behind exploring the future and position your organization within four DEN future scenarios for cultural organizations in 2036 (opens in new tab). You’ll visualize what these scenarios mean for your offerings, audience, and business model: which future is most desirable, are you prepared for other outcomes, and what do you need to do today? The workshop is not mandatory for participation. 

With whom? 

For everyone in the cultural sector who wants to think ahead. Are you involved in shaping the direction of your cultural organization? Then this is for you. No prior knowledge of futuring is necessary!

About Cultuurloket DigitALL

The DEN Community organizes this meet-up in collaboration with Cultuurloket DigitALL. DigitALL supports the digitization of the cultural sector through grants and knowledge sharing. Think of theaters, music venues, museums, cinemas, festivals, and producers of professional performing arts. The program supports large initiatives but also smaller organizations that want to use technology to improve their relationship with their audience. Want to know more? Check www.cultuurloketdigitall.nl (opens in new tab) or follow DigitALL on LinkedIn (opens in new tab).