Immersive Experience Day: for performing arts

What can you expect?

You will literally step into the world of immersive: creators present their work, and you experience it as a visitor. Not reading about the technology, not listening to someone else, but experiencing it yourself. This way, you not only get an idea of the technology but also of what it evokes and what it can bring about in an audience.

Many cultural organizations are curious about immersive technology but don't know where to start. The afternoon combines experiencing immersive technology yourself with a substantive program. A creator takes you into their work and process. An external speaker focuses on broader developments in the field: what works, what does it require, and where are the opportunities for the cultural sector?

Afterward, you will engage in discussions with colleagues from the cultural sector on various topics: how can I start? What do I need for that? What does it cost, and what are some useful tips? These questions are central during this afternoon meeting organized by DEN and Innovation:LAB (opens in new tab) for cultural professionals who want to explore the immersive field.

A first look at the program

During the Immersive Experience Day, you will experience two immersive productions that demonstrate how technology enables new forms of storytelling and experience.

One of these experiences is Before the Story Starts by Urland (opens in new tab). What happens before a story begins? In this immersive dive into the subconscious, the boundary between spectator and story gradually fades. During the Immersive Experience Day, you will get a preview of this new performance and experience for yourself how immersive technology can engage you in a story in a different way.

You will also get to know Roman & ELIZA by Ulrike Quade Company (opens in new tab). This performance focuses on the relationship between humans and artificial intelligence and explores what technology means for human connection.

Additionally, CIIIC will give a presentation on the immersive industry and the CIIIC program. This way, in addition to the experiences themselves, you will also gain more insight into developments and opportunities within the immersive field.

Studio Marble will also share about their performance Welcome to the Gaybourhood (opens in new tab); an interactive XR theater experience where visitors explore queer stories about living, identity, and growing up through a dollhouse. 

Who is this day for?

We are also organizing an Immersive Experience Day for performing arts: theaters, venues, (pop)locations, festivals, and other forms of live experiences. This will take place on September 15.

The number of spots is limited, so sign up quickly! A maximum of 2 participants per organization.

This was the previous Immersive Experience Day

On May 19, the Immersive Experience Day took place for cultural organizations with a collection. Watch the video below for an impression.