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Hackathon AI: from idea to concept

What can you already do with AI in your organization today? And how do you make the step from idea to concept? During the Hackathon AI by DEN and Innovation:Lab, you'll get to work on this yourself. Over two intensive days, you'll collaborate with experts and other cultural professionals on an idea from your organization. That idea doesn't need to be concrete yet! You don't need much technical knowledge, just curiosity about the possibilities of AI and a willingness to experiment.  

From idea to concept  

The hackathon consists of two intensive days where 'doing' is central. On the first day, you will refine your idea. On the second day, you will build that concept together with experts. Think, for example, of a chatbot, a data dashboard, a smart workflow to automate business processes, or a digital tool developed using AI (vibe coding). Or work on new ways to make your offerings more accessible or present your program.  

Under the guidance of experts, you will explore what works, what is feasible, and where the opportunities lie. You will refine your idea step by step and receive targeted feedback along the way. This way, you will experience how easy it can be to work with AI. 

The result 

You will go home with a concrete result: a developed concept, new insights, and a clear idea of what your next step could be. 

There is something to win! The most promising concept has the chance to be developed into a working prototype together with Innovation:Lab. The winner will receive a working prototype to test within their own organization!

But just as important: the days are also a meeting place where culture and technology come together. You will learn from experts and other cultural organizations, exchange experiences, and explore new collaborations. 

For whom? 

Do you work at a museum, theater, performing arts organization, heritage institution, presentation institution, or festival? And do you have a (vague) idea or issue related to AI or a digital tool? Then this hackathon is for you!  

You participate with a colleague and work with other experts. You don't need to have a fully developed plan yet; an idea is enough. For example, around audience reach, accessibility, internal processes, or new forms of presentation. 

There is space for a limited group of 8 to 12 organizations. If there are more registrations than spots available, DEN and Innovation:Lab will make a selection based on feasibility, impact, and relevance to the sector. Two employees from each organization can participate.

Not sure if your idea fits? Contact us!

Daan Damen: daan.damen@den.nl
Abdelhadi Baaddi: abdelhadi@innovationlab.nu

Training dates

This training consists of 2 days

When

4 Nov 2026
2 Days
09:30 – 17:00

Location

10, 3534 AV, Utrecht, Utrecht, Nederland

Costs

€ 250, -
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Day 1 including lunch and drinks

4 Nov 2026
09:30 – 17:00
Innovation:Lab in Utrecht

Day 2 including lunch, dinner, and drinks

5 Nov 2026
09:30 – 19:00
Innovation:Lab in Utrecht

About Innovation:Lab

Innovation:Lab is a research and development platform where art, technology, and science come together to foster artistic innovation, interdisciplinary collaboration, and cultural renewal. Innovation:Lab is a partner of DEN. 

Curious how other cultural organizations have already implemented AI?

Listen to DEN's podcast Cultuurshift season 3! In episode 1, it is discussed how AI is used in the gardens of the Palace of Versailles. Visitors can interact with centuries-old statues, creating a completely different visitor experience. 

Listen to the first episode here

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This is your chance!

Maybe you already have an idea that you haven't gotten around to yet or don't know how to start. Or are you curious about how AI can strengthen your work? This is the moment to explore it and get it moving. Join and take your first step from idea to concept!