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DEN x DigitALL Community Meet-up: step out of your comfort zone, reach new audiences with digital forms

11 February 2027, 12:00-17:00

It's comfortable in the familiar hot tub of your regular visitors, known systems, and physical location. But if you want your organization to evolve sustainably and remain relevant, it's good to step outside. How can cultural organizations break their usual patterns and reach audiences beyond their own walls? 

 

During this DEN x DigitALL Community Meet-up, we dive into the question of how digital technologies can help us with this. Not as an end in itself, but as a means to connect with new audiences, beyond the beaten paths. Step out of your comfort zone!

What can you expect?

An interactive afternoon focused on connection and inspiration. We bring cultural organizations and creators of immersive work together. How do you ensure that you learn to speak each other's language and achieve innovative audience reach together? 

Through inspiring presentations and practical examples, you'll hear how peer institutions and creators are already experimenting with digital tools to break free from their physical location. Think of a digital or immersive offering via the website, hybrid presentations, or projects that directly engage the community. After the presentations, we'll discuss in small groups the challenges and opportunities this brings to your practice. 

What will you explore during this meet-up? 

  • Breaking free from the physical location: how do you bring your offering or collection outside, into the community, or via your website to a broader (possibly international) audience? 

  • The power of immersive technology: how do you use XR, VR, or other digital formats to create experiences that go beyond walls and fixed frameworks? 

  • The bridge between culture and creators: how do cultural organizations and creators of immersive work find each other, and how do you strengthen each other's expertise? 

“Don't see technology as a goal, but as a means. This is how you bring your offering outside: online, in the neighborhood, or in an immersive experience. And suddenly, you reach people you wouldn't normally see.”

– Pascale Stomp, DEN Advisor Digital Transformation

Program 

  • 12:00 – 13:00: reception with a joint networking lunch. 

  • 13:00 – 13:10: opening by DEN and Cultuurloket DigitALL. 

  • 13:10 – 14:45: inspiring practical examples & presentations from cultural organizations and immersive creators (with room for questions). 

  • 14:45 – 15:00: break. 

  • 15:00 – 16:15: round table sessions & networking: discuss concrete issues regarding audience reach, technology, and collaboration between creators and institutions in small groups. 

  • 16:15 – 17:00: joint closing and drinks. 

Who is this meeting for? 

Professionals from the cultural sector (such as marketers, programmers, directors, and project managers at museums, theaters, archives, and venues) énd creators of immersive work looking to connect with cultural practices. Want to think about how your organization or field can break the bubble? Then you're in the right place.  

This meet-up is part of the DEN Community. Membership is not required to join, but we highly recommend it! Even before the session, we share valuable background information and inspiration there for preparation. And after the event, you can continue the conversation online in the community, exchange experiences, and expand your network in the sector.

Join the community for free here. 

Details 

  • Duration: 12:00 - 17:00 

  • When: February 11, 2027 

  • Location: [to be determined] 

  • Costs: Free – registration for the event is required 

About Cultuurloket DigitALL and DEN 

The DEN Community organizes this meet-up together with Cultuurloket DigitALL. DigitALL supports the digitalization of the cultural sector with donations and knowledge sharing, from theaters and music venues to museums and festivals. The program helps institutions use technology to improve their relationship with their audience. Want to know more? Check www.cultuurloketdigitall.nl (opens in new tab) or follow DigitALL on LinkedIn (opens in new tab).

Frequently Asked Questions

What is the DEN Community meet-up?
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The DEN Community Meet-up is a recurring, interactive gathering where professionals from the cultural sector meet and share practical experiences around digital transformation. Each edition has its own theme; this time it's about reaching new audiences.

What will I do during this meet-up?
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You will share your own experiences with reaching new audiences and preparing for the future in presentations and small groups, and learn from the approach of other organizations. The focus is on exchange and connection, not one-way communication.

Do I need to prepare?
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It's not necessary, but it can be helpful. On the community (opens in new tab), we often share interesting background information and you can connect with people in the field and discuss this session afterward.