This urge for protection is human and logical, but it now clashes with a reality that is already well underway. Large-scale, global MIT research shows that as much as 95% of all AI pilots in the business world fail as isolated islands—the well-known GenAI Divide—because central frameworks and guidance are lacking. We see this struggle in the cultural sector as well, and on two fronts.
On the work floor, the rise brings a significant cognitive burden for employees who are already busy enough. At the same time, the sector grapples with a deep divide and understandable caution: the fear of losing the unique cultural core, harming the creator's position, or becoming entangled in opaque systems. But those who keep the door closed for that reason forget that digital innovation now forms the foundation of our society. If you don’t participate, you lose control over your own infrastructure, miss the opportunity to implement safe and/or sustainable European alternatives, and fail to use our unique archives to feed AI with our own voice. But more importantly: you lose connection with a changing audience, while that connection is crucial for a future-proof and resilient sector.
Innovation is human work
Because let one thing be clear: the future of AI in the cultural sector will not be determined by the technology itself. Innovation is 90% human work. It’s about the choices we dare to make today, with attention to craftsmanship, identity, and the human dimension. However, you can only utilize these elements when you understand the possibilities of AI and actively steer them from that knowledge.
To support the sector as much as possible in this, we are offering our practice-oriented in-company AI training until November 9 with over 70% discount. This way, you can bring in the right, critical expertise that is so urgently needed at the moment for a small investment.
We consciously come to organizations to discover together what works in your own practice. This way, we transform AI from an intangible issue into a sustainable lever for the future.
Want to know what this could mean for your organization? Read more about our In-company training here (opens in new tab) and schedule a non-binding consultation with our AI experts.
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