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Culture Shift Season 3: Stay updated on what's happening in the sector in 30 minutes

What happens when Apollo suddenly talks back? Or when you guide visitor flows with data, or reach young audiences through virtual worlds? In the new season of Culture Shift, we dive into these kinds of questions. In six episodes, we take you through striking and inspiring digital projects from the cultural sector, in the Netherlands én beyond. Projects that are sometimes still experimental, sometimes already proven effective, but always evoke something: in audiences én creators.

Each episode lasts about 30 minutes. Just enough time to check in: what's actually happening in the sector, and what can you do with it yourself?

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From inspiration to: what can you do tomorrow?

In Culture Shift (opens in new tab), you hear an international case in each episode. Think about innovations around AI, immersive experiences, gamification, and data-driven work. How do other organizations approach this? And most importantly: what does it bring them?

Host Anic van Damme and sidekick Splinter Chabot discuss this with a foreign pioneer én a Dutch creator or professional. Together, they bring the example to the Dutch context.

This not only provides inspiration but also concrete tools. Because, alongside the story, you also hear:

  • where you can start
  • what you (still) shouldn't do
  • and how to take small first steps toward your own project

Episode 1: Talking to the gods

In the gardens of the Palace of Versailles, visitors can converse with centuries-old sculptures. Thanks to AI, iconic figures like Apollo respond directly to the audience. Paul Chaine and Marijn Alexander de Jong explore how artificial intelligence changes audience experiences and why experimenting is no longer something for the future. Listen to episode 1 of Culture Shift Season 3 here. (opens in new tab)

Episode 2: From League of Legends to immersive theater

How do you translate one of the world's biggest games into a physical experience? In China, Riot Games and Punchdrunk are building Immersive Arcane, a world where visitors determine their own route and story. Conor Doyle and Chafik Benhmidouch showcase what cultural creators can learn from games, immersive storytelling, and new audience formats. Listen to episode 2 of Culture Shift Season 3 here. (opens in new tab)

Episode 3: Smarter visitor flows thanks to data

From packed halls to hidden crowds: data helps museums better guide visitors. The British Design Museum demonstrates how data became part of their digital strategy and how to make an organization data-driven. Together with Splinter Chabot and Evita Goettsch, Anic van Damme explores what you can already do today, even with a small budget. Listen to episode 3 of Culture Shift Season 3 here. (opens in new tab)

Episode 4: Why gaming and culture can go hand in hand

Gaming and culture are becoming increasingly intertwined. The live-action game Lander23 by Punchdrunk shows how theater, technology, and interactive storytelling come together in an experience where visitors become part of the story. Thomas Keane and Hayo Wagenaar examine how a smart digital layer transforms audiences into engaged participants. Listen to episode 4 of Culture Shift Season 3 here. (opens in new tab)

Episode 5: Youth marketing in virtual worlds

The Belvedere Museum in Vienna brings its 300-year-old collection to Roblox and augmented reality. With projects like Art Leap and Fantastic Plastics, the museum explores how games connect children and teenagers to art and culture naturally. Constanze Mitterhuemer and Selin Şen share how cultural institutions can better align with the world of a new generation. Listen to episode 5 of Culture Shift Season 3 here. (opens in new tab)

Episode 6: What a cyberattack feels like

On December 9, 2024, the National Museum of the Royal Navy in the United Kingdom is attacked by cybercriminals. Their vital servers and digital collections are encrypted. Responsible for IT at that moment is George Wilson. In episode 6, George takes you to the moment of the attack, the uncertainty, crisis management. But also the impact on heritage and the team. Listen to episode 6 of Culture Shift Season 3 here. (opens in new tab)

Listen now

The episodes are now online. Perfect for on the go, or if you want to quickly catch up on what's happening in the sector.

Listen to Podcast Culture Shift (opens in new tab) via your favorite podcast platform. (opens in new tab)

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