This is an article by Taskforce Audience Data. DEN chairs this taskforce. Want to read more? Visit publieksdata.nl.
Getting to know your audience better, reaching new target groups, mapping out wishes and expectations, increasing earning potential: smarter use of audience data makes all this possible. The Taskforce Audience Data is working on various projects and initiatives to increase knowledge and expertise on this topic and to ensure that the cultural sector takes important steps together. Because in this era of digitization, working with audience data is important for every cultural institution. From industry organizations to concert venues, from museums to festivals, from local theaters to libraries.
More with Audience Data
Read more about the plans, actions, and advice of the taskforce, as well as inspiring examples, in the e-zine ‘More with Audience Data’. Share this digital magazine with others within your organization and network. Working with audience data is relevant for marketers but also impacts other areas of work.
Want to stay continuously up-to-date? Follow ‘More with Audience Data’ also on LinkedIn.
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