This is an article by Taskforce Audience Data. Articles from the Taskforce are hosted on the DEN website.
GDPR-Compliant Work with Audience Data
The GDPR (General Data Protection Regulation): we deal with it every day. To guarantee the privacy of your audience, you must comply with the regulations. What is allowed? And what is not? How do you set up your systems and processes in the right way?
Read here more and download the reference work Audience Data & the GDPR and its supplement, which specifically addresses audience data in relation to the Cultural Target Group Model.
Data Protection Laws and Regulations
Comprehensive Q&A with the Cultural Sector about the GDPR and ePrivacy Regulation
An article by DDMA (Data Driven Marketing Association) and Cultuurmarketing about the General Data Protection Regulation (GDPR) and the ePrivacy Regulation. Read here (opens in new tab) the questions from the cultural sector about these laws and their answers.
General Data Protection Regulation Guide
The purpose of the Regulation is to safeguard two interests: the protection of natural persons concerning the processing of their data and the free movement of personal data within the European Union.
Effective Use of Audience Data
Data Analysis in the Theater Sector
Theaterkrant
How can cultural organizations get more out of their visitor data? In addition to gaining new insights about the target audience, data analysis can also help determine when your organization needs to take action. You can read this in the interview (opens in new tab) with Bo van Bommel (Noord Nederlands Toneel) and Hilde Smetsers (director of Cultuurmarketing).
Unlock the Potential of Your Cultural Venue
Bureau Lahaut - 2021
Ticketing Group conducted extensive research on 4,000 cultural participants in Germany, Austria, Flanders, and the Netherlands. In this article by Dimitri Lahaut, you can read the relevant findings for the cultural sector.
Get More Out of Audience Research
Cultuurmarketing - June 2017
Data analyst Sara Oomen provides in her article several simple tips (opens in new tab) to keep your audience research enjoyable for visitors.
Visitor in the New Digital World
DEN Knowledge Institute for Culture and Digital Transformation
How can cultural institutions continue to serve their online visitors? To map the use of digital channels, you don't need to take big steps right away. In this article, you will find some tools to get started with online audience research.
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