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E-magazine #2: More with audience data

A step-by-step plan for working with audience data, collaborating within the EU, an update on the Cultural Target Group Model, a maker's perspective: these are some of the topics covered in the second edition of the e-zine ‘More with audience data’.

Getting to know your audience better, reaching new target groups, mapping out desires and expectations, increasing earning potential: smarter use of audience data makes all this possible. The Audience Data Taskforce is working on various projects and initiatives to enhance knowledge and expertise in this area and to ensure that the cultural sector collectively takes important steps. Because in this era of digitalization, working with audience data is essential for every cultural institution. From industry organizations to concert venues, from museums to festivals, from village theaters to libraries.

2 min. read11 mar `24
Knowledge & Inspiration

E-zine #2: More with audience data

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This is an article by the Audience Data Taskforce. DEN chairs this taskforce. Want to know more? Visit publieksdata.nl

More with audience data

Read more in the e-zine ‘More with audience data’ (opens in new tab) about the plans, actions, and recommendations of the taskforce, as well as inspiring examples. Share this digital magazine with others within your organization and network. Working with audience data is relevant for marketers but also impacts other activities.

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More about audience data

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Step-by-step plan: audience data in the cultural sector

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