This is an article from the Taskforce Audience Data. DEN chairs this taskforce. Want to know more? Visit publieksdata.nl
"I wanted insight into the audience at the concert level"
Analysis of target groups
“When I started here, about 2.5 years ago, that change was already underway. However, there was not much insight into our reach and our target groups. We worked, like many institutions in the city, with the Cultural Target Group Model and received an annual report from Rotterdam Festivals. Based on that, we could see who had visited our concert hall in the past year. But to really steer, more information was needed”, Vincent begins to explain.
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