In 4 steps to a digital strategy

Digital transformation is the key to success, and a digital strategy helps you achieve it. By strategically considering how digital approaches can strengthen various processes within your organization, you can fully leverage the opportunities of digital transformation.

Want to get started with a Digital Strategy? We guide you through the steps you can take. It is important that a digital strategy does not become a 'static' document that ends up in a drawer. A digital strategy is successful when it is part of your organizational strategy and is supported by everyone in the organization. We walk you through the steps to create a practical strategy for your digital transformation process!

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Step-by-step plan: starting with a digital strategy

You can independently work on establishing your digital strategy by following DEN's step-by-step plan.

1. Define where your organization stands digitally; what is the current situation?
2. Where does your organization want to go in the long term; what is your vision & ambition?
3. What digital projects stem from this; what needs to be executed?
4. How do you ensure your digital strategy evolves; where can adjustments be made?

The importance of a digital strategy

Bert Mennings from the Limburgs Museum explains what a digital strategy delivers for a cultural organization.

Watch Bert's video here

1. Current situation

Where does your organization currently stand digitally? What is your organization's digital transformation maturity? Take the Digital Transformation Scan to find out where you stand. Why do you want to digitally transform and work on a digital strategy? What added value will it bring you, and what is the risk if you do nothing?

Twee mensen op een schaakbord, ze zijn op zoek naar een strategie.

Digital Transformation Scan: How future-proof is your organization?

Digital Transformation
Tool

Digital transformation: what is it and what can I achieve with it?

Digital Transformation
Article

A digital strategy with societal values

2. Vision and ambition

Where do you want to go in the long term? Jointly formulate that point on the horizon and the principles with your colleagues, involving both colleagues and management. Use our e-learning or invite us to facilitate a workshop. What do you want to preserve, develop, and phase out digitally? What goals do you set for your organization, and what is needed to achieve them? In your digital strategy, you also determine how you will execute it and what is required for it.

E-learning - Digital Strategy: Start Here

The e-learning ‘Digital Strategy: Start Here’ gives you the knowledge, structure, and confidence to kickstart your digital transformation. Within seven weeks, you’ll have a clear plan to get started.

Date to be determined

Digital Strategy

E-learning

In-company 'Digital Strategy: Start Here!'

Together with you and your colleagues, we delve into digital transformation and what it can mean for your organization. This way, we build a foundation together on which you can further roll out a digital strategy.

On request

Digital Strategy

Incompany

Classic silver in a surprising digital form

Digital Transformation
Interview

DEN + TwynstraGudde = training Digital strategy for cultural organizations

Digital Transformation
Article

3. Execution

What digital projects stem from this? Ensure a structured approach with milestones. As a result of the e-learning and/or workshop, you will have a clear idea of which digital projects you want to implement. Communicate and discuss the digital strategy within your organization and use the DEN focus model to ensure that your digital projects are executed integrally within your organization.

Public values as a fixed part of your digital strategy

Digital Transformation
Article

Abstract digitaal kunstwerk. Lijkt op koraal in de kleuren paars, geel en oranje.

DEN Focus Model: starting point for integrated thinking

Digital Transformation
Tool

4. Adjustments

How do you ensure your digital strategy evolves? Consider how you want to evaluate your strategy periodically, what data you can collect, and how you can measure your progress. This is determined in your digital strategy. To ensure you can make timely adjustments and adaptations, regularly evaluate together and assess whether you are achieving the expected impact. Want to learn more about measuring impact? Read further below.

Incompany 'Impact Thinking and Measuring'

In this one-day workshop, we introduce the key concepts of impact thinking.