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Developing a digital strategy: how to start

Digital is necessary to find, engage, and captivate the audience of the future. By integrating digital into your organization's strategy, you become resilient and agile, aligning with the guidelines set at the policy level. Digital innovations contribute to various ambitions, from social values - such as accessibility - to healthy business operations. Here you will find tools to develop a future-proof digital strategy. Read about accessibility, sustainability, innovative working, and digital security. Start with the Digital Transformation Scan for your organization to see what phase your organization is currently in and what the next steps are for your organization.

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The Digital Transformation Scan: start here!

We can no longer ignore digital transformation. Everything around us is becoming increasingly digital, and culture must also continue to digitize. By making digital an integral part of your strategy, you can seize future opportunities as a cultural organization. To make a good start, it is important to know where you currently stand. DEN developed a self-scan for organizations for this purpose. Completing the scan takes only 10 minutes. Discover where you stand and then get started with the knowledge and topics on this page.

Read about the phases and start the scan

Creating a digital strategy

DEN helps you further in creating a digital strategy. Follow the free self-study module How to write a digital strategy?, delve deeper with the DEN Academy, and read why a digital strategy adds value to your organization.
Mensen in witte kleding houden samen rood lint vast

Self-study Module: How do I write a digital strategy?

  • Module
Abstracte digitale kunst in oranje en roze, lijkt op koraal.

Digital innovation strategy for directors and senior managers

Leadership program on how to leverage digital opportunities

  • Program
Een jong persoon zit in een tent van lakens. Op de lakens lijkt een digitaal beeld van diezelfde persoon geprojecteerd.

The importance of a digital strategy

  • Digital Transformation
  • Article
Abstract digitaal kunstwerk. Lijkt op koraal in de kleuren paars, geel en oranje.

DEN Focus Model: starting point for integrated thinking

  • Digital Transformation
  • Tool

Digitally accessible and inclusive

Accessibility and inclusion are high on the agenda. Digital offers fantastic opportunities to take the next step in this. Because digital offerings with attention to inclusion make culture accessible to a broader audience.
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Theater De Kring: Digital theater as a business model for inclusion

  • Digital Transformation
  • Practical example
Two people with a visual impairment. There's white butterflies covering their eyes.

The Art & Opportunities of Digital Inclusion

  • Digital Transformation
  • Article
Persoon in een groene trui en bruine broek zit in zijn rolstoel voor een wand vol vinylplaten.

Digital Inclusion: How to Be Accessible to Everyone

  • Digital Transformation
  • Tips
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How technology makes an opera for the deaf possible

  • Digital Transformation
  • Practical example

Sustainability as part of digital thinking

Digitization is necessary but does have an impact on the environment. Approach the digital future sustainably by organizing your digital activities as sustainably as possible. DEN collects knowledge and inspiration on this theme. Read here how to reduce your existing footprint and what to consider in your digital strategy.
Floating white orb with a network of smaller orbs of various sizes around it. It looks like the earth and how we're all connected. The digital contributes to how we network.

Digital with a sustainable approach, this is how you do it!

  • Digital Transformation
  • Article
Render van elementen rondom een moederbord. Groene IT verduurzaamt je organisatie.

Green IT: 10 actions for cultural organizations

  • Digital Transformation
  • Article

Innovation and skills

A thriving sector in a digital world requires new talent and different skills. This means that your business operations will also change. Read below about the necessary skills, innovative working methods, and the benefits of collaboration.
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The Injoin Innovation Scan: what phase is your organization in

  • Digital Transformation
  • Tool
Vier mensen bewegen rondom dezelfde tafel. De foto is gemaakt met een multiple exposure effect, hierdoor worden de bewegingen zichtbaar maar tegelijkertijd abstract. Innovatief werken is meebewegen met veranderende situaties.

Innovative working is staying agile in a changing world

  • Innovative Work
  • Article
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Process Optimization: The First Step in Innovative Work

  • Innovative Work
  • Article
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The Art & Opportunities of Digital Collaborations

  • Digital Transformation
  • Interview

Cyber security: necessity for a secure sector

Digital transformation offers great opportunities for audience reach, new art forms, and exciting developments. However, it also presents a security challenge. Digitization leads to an increasing amount of data stored online. For example, audience data, employee personal data, and collection data. This creates a higher risk of cybercrime with far-reaching consequences, both financially and in service delivery. DEN conducts research into cyber security in the cultural sector and draws attention to this topic.

Read more about cyber security

DEN Academy: your path to digital transformation

A digital strategy requires new skills, insights, and working methods. The DEN Academy offers the tools you need to successfully find your way in the digital world. We offer training at both practical and strategic levels, so the entire organization can participate in the digital transformation. Be inspired by inspiring trainers and learn from the experiences of other participants. 

View the offerings