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What is digital storytelling and what has it got to do with cultural heritage?

This month, we’re taking a closer look at digital storytelling, and its importance in the cultural heritage sector. Beyond being a catchy term that sounds techy and cutting edge, what is digital storytelling? 
 

The answer may vary depending on who you talk to, since it’s a narrative form that’s been adopted by everyone from individuals to cultural organisations to brands to government institutions — who all look at it from different perspectives and use it in so many different ways.