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Keynotes DISH2009

Day 1, December 9th 2009

Day chair: Chris Batt
Until September 2007 Chris Batt was Chief Executive of the Museums, Libraries and Archives Council (MLA), the Government’s development agency for the sector where a wide range of programmes were delivered successfully. After its creation in 2000 the MLA had a pivotal role in many aspects of cultural heritage ICT strategy. Since 2007, as a director of Chris Batt Consultant Ltd Chris has undertaken research projects for the Joint Information Systems Committee (JISC) on the scoping of audience engagement in online service design, the creation of a wiki-based guide to all aspects of public content digitisation and a study assessing the value of university engagement with the public in the creation and curation of digital resources. In 1998 he was awarded the OBE for his groundbreaking work in developing public ICT services and in 2003 he was voted Sunday Times Internet Guru of the Year. Chris is a Life Fellow of CILIP and a Fellow of the RSA. He is currently studying for a PhD at University College London on the modelling of public knowledge systems in the information society.

Welcome: Jan Willem Sieburgh

Jan Willem SieburghJan Willem Sieburgh (1950) has been the managing director of the Rijksmuseum Amsterdam since June 2002. As managing director he is responsible for Finance and Control, HRM, ICT, Facilities, Security and Shops and Merchandising. Because of his background in the advertising industry he is very much involved with and has proven himself to be an initiator of change in the museum’s product development, marketing and communications. Because of his involvement and his innovating ideas to anchor the Rijksmuseum as a household name, his peers in the marketing industry awarded him with the title of ‘Marketeer of the Year 2009’. During the renovation of the Rijksmuseum, the opening of The New Rijksmuseum is expected in 2013, he is also on the steering committee of this ambitious project.

Before joining the Rijksmuseum Jan Willem Sieburgh has worked in the advertising industry for 20 years. He has been with different national and international, mostly very creative, agencies working for clients such as Heineken, KPMG, Philips, Renault, Robeco, Shell, Unilever and many others. In 1990 he became a partner in Campaign Company, voted Agency of the Year in 1994. This was also the year that Campaign Company became part of the international network of TBWA\. His interest in advertising came from working as a freelance market-researcher before actually joining his first agency, Publicis. His last job in advertising was as managing partner and strategic planner with TBWA\.The years in the advertising industry were topped-off with a well deserved sabbatical year.

Jan Willem Sieburgh started his career as a student-researcher for the Foundation of Economic Research of the University of Amsterdam where he worked on a research project for the Dutch National Bank.

He is an experienced administrator and has served on many boards. He was treasurer of the board of the Association of Dutch Designers (BNO) and Chairman of the board of the MuseumNacht (Museum-Night).  At this moment he is Chairman of the board of supervisors of ‘Digital Heritage Netherlands’ (DEN), the national clearing house for ICT and cultural heritage; member of the board of the Foundation for Democracy and Media; member of the board of Amsterdam Cultural Institutions (ACI) and member of the Creative Board of Creative Cities Amsterdam Area. Creative Cities Amsterdam Area is an initiative of the city of Amsterdam and its region to stimulate the development of the creative industry.

Jan Willem Sieburgh has a keen interest in art and architecture and in the latest developments in ICT and the web.

Simone Brummelhuis

Simone Brummelhuis is the founder and CEO of The, the First Women's Internet Business Magazine and Community, with a focus on startups and growing businesses, led, founded or invested in by women.It brings news on business, events, funding and tech from a female angle and interviews and profiles of Female Business Heroes.

She worked for 10 years as a successful lawyer before becoming an entrepreneur.As co-owner and managing director IENS, she developed this start-up into the no.1 user generated content database publisher of restaurant guides in The Netherlands.

With the, she intends to do the same. She is in the jury of the Accenture Media Innovation Awards 2008, she presents the internet program SHE (interviews with business women) on, she is on the UK Advisory Board of, supporting women led high-growth companies. She sits on the NCL Committee, and is a frequent speaker through Women.Inc and

Susan Chun

Susan ChunSusan Chun is a consultant to cultural heritage organizations (including museums, libraries, and funders) specializing in print and electronic publishing; intellectual property policy; information management and advanced search strategies; and multilingual content development and management. She is a co-founder of Steve: The Museum Social Tagging Project, a collaboration of museums and information professionals investigating the potential of social tagging to enhance access to museum collections and engage visitors, and currently serves as the project lead and co-principal investigator for its current grant, funded by the U.S. Institute of Museum and Library Services. She is an instructor in the graduate museum studies programs at the Universita della Svizzerà Italiana and Johns Hopkins University. Until 2007, she was General Manager for Collections Information Planning at The Metropolitan Museum of Art, and has also been employed at the Asia Society (New York), the Philadelphia Museum of Art, and Alfred A. Knopf, a division of Random House, Inc.

Alex Osterwalder

Alex Osterwalder is author, speaker and advisor on Business  Model Innovation design and innovation. He has established himself as a global thought leader in this area, based on a systematic and practical methodology to achieve business model innovation. 
Along with co-author Yves Pigneur and 470 co-creators, he is working on a truly innovative book on business model design and innovation. In this unique project, the book itself will be an example of business model innovation.

Businessmodel Generation; buy the book!
At the conference the book Businessmodel Generation by Alex Osterwalder en Yves Pigneur will be sold for €25. A unique opportunity to both buy the book and get it signed by the author! Please bring €25 with you if you wish to purchase the book and do note that we will have very limited possibilities to provide you with change.

Carla Hoekendijk

Carla HoekendijkCarla Hoekendijk is developing the new GameDevelopment Course within the Media, Communication and Information department of the Amsterdam University of Applied Sciences. She is also doing research on the possibility of behavioral change for obese children through games in collaboration with the Dutch games industry and the Universities of Applied Science of The Hague and Amsterdam.

She has a background in art and philosophy and works as an independent advisor and concept and product developer for (game) projects in cooperation with, and for, a wide range of both cultural and educational institutes and businesses. She is a member of several committees and jury’s, i.e. the Cinekid new media award and Beamlab/Gamelab.

Day 2, December 10th 2009

Ross Parry

Ross Parry has been Lecturer in Museums and New Media at the University of Leicester Besides this, he is Programme Director for the campus-based Masters course, chair of the Digital Heritage Research Group (DHRG), and supervisor to four PhD students.
Since 2001 he has convened the 'Spring School in New Media', an annual three-day event for museum practitioners and researchers to reflect upon the impact of digital technology on their work. Ross is member of the committee of the Museums Computer Group, and has for the past three years co-convened the annual UK Museums on the Web Conference. Since 2003 he has been on the judging panel of the Jodi Awards (the national award recognising museum, gallery, library, archive or heritage websites that demonstrate commitment to meeting web accessibility standards


Andrew Payne

Andrew is Head of Education & Outreach at The National Archives. As an E-Learning specialist he has been involved in a unique collaboration between SEGfL, The National Archives, British Film Institute and English Heritage. They launched in 2009 advanced web applications. The application opens 3 unique archives for teachers and students, at various levels so that they can interact with the original material. He also developed an interactive whiteboard to herinterpretation the past. For  Museums and the Web Conference 2009, he wrote a  paper: "Focus on Film ' a website that allows students to research into film as a source of evidence for the past. Through personalized learning site he combines documentary sources and film material with web 2.0 education resources. Innovative web-based learning environment.

Josh Greenberg

Josh Greenberg is Director of Digital Strategy and Scholarship at the New York Public Library. He received his PhD in 2004 from the  Department of  Science and Technology Studies at Cornell  University. His dissertation on the history of video stores and  movie culture was published last year as "From Betamax to  Blockbuster" by the MIT Press. Before joining NYPL, he was Associate Director of Research Projects at George Mason University's Center for History and New Media. Interests include the history and sociology of information technology, media studies, and the role of digital technology in cultural heritage institutions. He is findable as 'epistemographer' on Twitter, Flickr, and has a long-neglected blog at:

Laatst gewijzigd: 21-11-2012

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