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Digitaal Erfgoedconferentie 2008: keynotes


De keynotes van Nancy Proctor en Diane Zorich werden tijdens DE conferentie gefilmd door studenten van de Hogeschool Utrecht, onder begeleiding van Dutchview. Bekijk nog meer video's van keynotes op het Vimeo-kanaal Digitaal Erfgoedconferentie en het Vimeo-kanaal DISHconference.





Going Outside to Get Inside: Library, Archive, and Museum Collaboration as a Strategy for Online Engagement

Keynote 1: Diane M. Zorich (Information Management Consultant)

Searching across information resources is a core activity in the online world that is at odds with the separate and often insular traditions of cultural heritage institutions. This disparity presents an ever-growing dilemma. Cultural institutions are increasingly aware that they are not primary Web destinations and that most users are directed to resources through search engines or through portals specific to their areas of interest. They also see that much of the social interaction they hope will take place on their Web sites now occurs in community networking spaces such as Flickr and Facebook.

While some institutions are trying to “go outside” and put their content where users are (for example, by adding links to Wikipedia pages or placing images on Flickr), these efforts are exploratory and have not yet altered the fundamental strategy for collection access or the primacy of the cultural institution’s Web site. Among the cultural heritage community there remains an underlying tension between the vision of seamless collections access and community engagement on local Web sites, and the shift in online user behavior where access and engagement now occur at a broader network level.

This tension must be addressed because users who are accustomed to using the Internet for their information needs will soon stop thinking about resources that are not indexed by Google and other search engines. Cross-domain collaboration (among libraries, archives, museums, and other cultural organizations) offers one avenue for action. Collaboration provides a strategy for greater engagement with users, better use of limited resources, and convergence of common functions so that real, transformational change can occur.

This presentation will address the collaborative process in the context of a 2007-2008 project undertaken by RLG Programs and Research/OCLC that explored collaborations among library, archive and museums (LAMs). Through a series of workshops, RLG examined what is needed to create and sustain collaborations and helped participating LAMs develop collaborations that will yield greater productivity and contribute to the development of information environments that are better aligned with user expectations. This project provides strong evidence that, through cross-domain collaboration, cultural institutions can “go outside” their silos in order to “get inside” the online spaces where users create, search, and socialize.



 

Outside in the Agora: Mobile Interpretation and Socratic Dialogue in the Networked Museum

Keynote 2: Nancy Proctor (Smithsonian American Art Museum)

It has become something of a commonplace to say that most museums now get more visitors to their website than to their building. And most museum leaders no longer view the virtual visit as a threat or detraction from the ‘real’ objects and collections that anchor and confer value on that online presence. On the contrary: many museums have found that their online collections have simply increased the number of pilgrims who want to see the ‘real thing’ in person, as well as permitting those visitors who can never come in person nevertheless to have a substantive and educational experience of the Museum from afar.

What now causes anxiety, some might say agoraphobia, is the recognition that even the Museum’s website traffic is dwarfed by the exposure that Museum content can get on third party portals such as YouTube, Wikipedia, Flickr, iTunes and Google Maps. While the increased visibility and educational reach may be welcome, the Museum is no longer in control of the platform or the context in which its content appears. Moreover how can the Museum, with its limited budget and resources, develop and manage digital content to reach audiences through multiple online platforms, especially where it does not own the business model?

This presentation proposes some strategies for confronting the challenges of ‘going outside’ the Museum’s walls and website in this www – ‘whatever, wherever, whenever’ world of information on demand. As the Museum is transformed from Acropolis to Agora, we’ll ask what are the content, platform, and application approaches that work best to connect audiences in the Museum as distributed network. Looking to mobile solutions, where requirements for ‘portability’ in terms of both platform and interpretation have driven innovation in digital heritage for the past decade, we’ll consider specific examples that lend themselves to learning through Socratic dialogue in the 21st century museum.



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Laatst gewijzigd: 05-11-2012

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